At Fairwind Creative, we combine creativity with sustainability. Our eco-friendly graphic design and branding solutions help businesses look their best while reducing environmental impact. From ethical printing practices to sustainable packaging and green marketing materials, we make it easy to align your brand with your values.
Eco-Friendly Graphic Design & Print Marketing
It’s true — we love trees. But paper isn’t the enemy. With sustainable printing practices, using FSC-certified paper and renewable energy, your print marketing can actually be less harmful to the planet than energy-intensive digital alternatives.
Print with purpose. We collaborate with award-winning, carbon-neutral print shops that prioritize:
- FSC®-certified paper sourced from responsibly managed forests
- Post-consumer recycled fibers and alternative materials
- Renewable energy-powered printing processes
- Reduced chemical usage and implemented water conservation techniques
When we present final, printed design pieces to our clients, they are witnessing the culmination of careful material sourcing and time-perfected green techniques. Each piece is designed to leave an impact on your audience — not the environment.
Which types of products do you design?
We can design and produce a wide range of sustainable marketing materials, including:
- Eco-friendly business cards and brochures
- Recycled stationery, pens, and postcards
- Green packaging design for products
- Pocket folders and event table tents
We are happy to help with all your design needs—even if you are using a printer or manufacturer with a more controlled printing environment (not specifically forest-friendly). For example:
- Convention banners, table cloths, and display kiosks
- Buttons, badges, stickers
- Book covers and bookmarks
- CD album covers
- Sell sheets, price lists, and data reports
- Coffee mugs and glassware
- T-shirts, hats, aprons, and shopping bags
We can provide design services for any number of items. Let’s chat about your needs!
What is forest-friendly printing?
Forest-Friendly Printing Practices
Our print partners lead the way in green innovation:
- 100% post-consumer or alternative fibers
- Soy- and vegetable-based inks
- Recycled and repurposed materials
- Life Cycle Assessments (LCA) to measure and reduce impact
From Canada Post-certified printing to innovative ink manufacturing, every detail matters in minimizing environmental impact.
What About the Paper?
The paper suppliers who work with our trusted print shops use alternative renewable energy sources, reduce chemical energy and water usage, and source FSC® certified forest fibre1 – or, alternatively, 100% post-consumer fibers, or alternative fibres. These suppliers care about the environment and are committed to a sustainable future. They source pulp from sustainable forests, use recycled fibre, conserve water, and harness wind power for their mills’ electrical energy. Their innovative manufacturing processes result in minimal impact on the environment and its natural resources, as well as internationally recognized scientific methods such as Life Cycle Assessment (LCA), which assess the environmental impact of a product throughout its entire life cycle.
Making a Memorable Mark
Some of the printers we work with even manufacture their own inks right at their plant, matched precisely to your unique brand. For many types of design projects, you can choose ink composed of crushed rock and soy or vegetable oil. Any unused ink gets catalogued in the system and reused for future projects. Any materials that can’t be recycled or repurposed (such as used cleaning rags) are incinerated, and the ash remnants are used to help build roads. Award winners for their sustainability methods, these printers are committed to recycling and managing waste properly.
1 — The Forest Stewardship Council is a global not-for-profit organization that sets the standard for responsibly managed forests worldwide, both environmentally and socially.
Print Design Examples
Visual Brand Development
The way businesses deliver and maintain their message is centred on their brand identity and core values. All your company’s marketing content – like logos, images, page copy, and follow brand guidelines – work in harmony to form the backbone of the brand. Branding consistency helps businesses gain and maintain credibility and trust.
Logo design is a subset of brand design, and brand design encompasses a broader set of visual elements and guidelines that create a comprehensive and consistent brand identity. A well-designed logo and an effective branding strategy help organizations reach their audiences in an effective way, but also create a resilient, industry-leading identity.
Components of brand design
- Logo: The central emblem or symbol of the brand.
- Colour palette: The selection of colours used consistently across all brand materials.
- Typography: The choice of fonts and text styles used for branding.
- Imagery and graphics: Guidelines for the use of specific images, illustrations, or graphics.
- Packaging design: If applicable, the design of product packaging.
- Brand collateral: Design elements for marketing materials, stationery, signage, and more.
- Visual style: Guidelines for the overall look and feel of the brand, including photography and design style.
Brand design services we commonly provide
- Logo Design, Redesign, or Refresh – Whether you’re starting your company, need to update your look, or want to go back to the drawing board (literally), we’re here for you! Our logo packages include multiple mockups and a complete set of digital files for web and print use.
- Brand Mood Boards – Created at the beginning of a project to define the visuals the company wants to be associated with, and to provide a permanent “quick look” reference guide to ensure consistency of the brand’s visual qualities across different contexts and channels.
- Brand Books / Brand Guides – Official guidelines for how to use your logos, visual imagery, and other elements of your company’s visual assets. Helps all future designers keep the visual brand (and optionally the messaging as well) consistent across all marketing channels
