Digital Marketing | SEO Services

Websites are tremendous marketing tools, but having a well-designed website only gets you halfway to your customers. Without SEO and digital marketing, your customers might never know your website exists. Fairwind provides SEO services to ensure your brand gets noticed online. Contact us to learn more!

Vancouver Island SEO

Whether your customers are located in Victoria, Nanaimo, or outside Vancouver Island, if they can’t find your website, you’re missing out on a LOT of potential business. Getting your website to rank well on Google, and for local search queries, requires extensive knowledge and know-how. Fairwind offers local and national SEO services to help your website generate traffic and leads from geographical regions that are most important to your brand.

What is SEO?

SEO (search engine optimization) is the practice of formatting your website so it can be easily stored and found in search engine databases for relevant keywords. With targeted SEO strategies, you can expect to be more easily found for specific keywords that help your brand tap into the plethora of online traffic.

How does SEO work?

There are three major pillars to SEO: technical, on-page, and off-page. Technical SEO refers to how easily your website is identified and stored in search engine databases. On-page SEO refers to the actual content on the pages of your website, while off-page SEO refers to how well your content is promoted and shared by others. With a deep understanding of how the three pillars of SEO work, Fairwind can help you target local search queries in your area.

Our Data-Driven SEO Process

All of our SEO efforts start with data. Using multiple tools, our SEO experts begin by researching your industry and target regions to better understand the search potential of your brand and its top competitors. If you already have a website, we will conduct an audit of all pages to identify SEO strengths and weaknesses, then craft a tailored SEO strategy to optimize its performance. Content creation and copywriting are key assets to optimizing a website, and services like citation building (getting links back to your website from other websites) help your site perform better and better. The next stage is to implement every part of the SEO strategy while reviewing and reporting every sign of progress along the way. Over time, you’ll see your website generate more and more traffic for relevant keywords. We’re here to be your SEO partners for the long term. Contact us for a tailored SEO strategy to help you stand out!

If you build it

They “might” come…

Marketing isn’t what it used to be. We stream our TV shows and music, blaze past commercials, and pay fees to skip ads in our software subscriptions. Advertising to a world of people glued to their Facebook account is a good place to start, but you can quickly spin your wheels if you’re targeting the wrong audience.

Brands of all sizes now have access to a worldwide audience through search engines. Our SEO experts speak Google’s secret language. We invest careful time researching your company’s particular niche. We explore local and national SEO strategies used by your competitors so that you are well-positioned to outperform them in the future.

Contact us to discuss how Fairwind Creative can help grow your business by driving traffic to your website.

Get Social

Love it or hate it, social media consumes a good portion of our lives these days. Social media ad campaigns can pack a powerful punch, helping you spread the word about your services and reaching people outside your list of followers. Also, posting valuable, informative content in your feed (not just paid advertisements) reaffirms your company’s ability to reach its audience across various platforms. It serves as a way to keep your products and services fresh in the minds of your dedicated followers. Staying active on social media, and following others in your industry, helps you clue-in to how your competitors are promoting their products.

Does your business need social media? Maybe… if you’re willing to put in the work to keep up with it. We never urge businesses to open social media accounts unless they intend to publish content frequently. It’s a world unto itself, and if you have someone on staff with a few hours a week to dedicate to it, you might do very well. Fortunately, you have the option of hiring professionals like us to monitor your progress, track and study your clicks and interactions, conduct analytics reports, and provide suggestions for improvement. Need help getting started? We’re always happy to help design your page graphics and strategize successful campaigns.