Digital Marketing | SEO Services

Websites are tremendous marketing tools, but having a well-designed website only gets you halfway to your customers. Without SEO and digital marketing, your customers might never know your website exists. Fairwind provides SEO services to ensure your brand gets noticed online. Contact us to learn more!

Vancouver Island SEO

Whether your customers are located in Victoria, Nanaimo, or outside Vancouver Island, if they can’t find your website, you’re missing out on a LOT of potential business. Getting your website to rank well on Google, and for local search queries, requires extensive knowledge and know-how. Fairwind offers local and national SEO services to help your website generate traffic and leads from geographical regions that are most important to your brand.

What is SEO?

SEO (search engine optimization) is the practice of formatting your website so it can be easily stored and found in search engine databases for relevant keywords. With targeted SEO strategies, you can expect to be more easily found for specific keywords that help your brand tap into the plethora of online traffic.

How does SEO work?

There are three major pillars to SEO: technical, on-page, and off-page. Technical SEO refers to how easily your website is identified and stored in search engine databases. On-page SEO refers to the actual content on the pages of your website, while off-page SEO refers to how well your content is promoted and shared by others. With a deep understanding of how the three pillars of SEO work, Fairwind can help you target local search queries in your area.

Request a quote for SEO services

Our Data-Driven SEO Process

All of our SEO efforts start with data. Using multiple tools, our SEO experts begin by researching your industry and target regions to better understand the search potential of your brand and its top competitors. If you already have a website, we will conduct an audit of all pages to identify SEO strengths and weaknesses, then craft a tailored SEO strategy to optimize its performance. Content creation and copywriting are key assets to optimizing a website, and services like citation building (getting links back to your website from other websites) help your site perform better and better. The next stage is to implement every part of the SEO strategy while reviewing and reporting every sign of progress along the way. Over time, you’ll see your website generate more and more traffic for relevant keywords. We’re here to be your SEO partners for the long term. Contact us for a tailored SEO strategy to help you stand out!

If you build it

They “might” come…

Marketing isn’t what it used to be. We stream our TV shows and music, blaze past commercials, and pay fees to skip ads in our software subscriptions. Advertising to a world of people glued to their Facebook account is a good place to start, but you can quickly spin your wheels if you’re targeting the wrong audience.

Brands of all sizes now have access to a worldwide audience through search engines. Our SEO experts speak Google’s secret language. We invest careful time researching your company’s particular niche. We explore local and national SEO strategies used by your competitors so that you are well-positioned to outperform them in the future.

Get Social

Love it or hate it, social media consumes a good portion of our lives these days. Social media ad campaigns can pack a powerful punch, helping you spread the word about your services and reaching people outside your list of followers. Also, posting valuable, informative content in your feed (not just paid advertisements) reaffirms your company’s ability to reach its audience across various platforms. It serves as a way to keep your products and services fresh in the minds of your dedicated followers. Staying active on social media, and following others in your industry, helps you clue-in to how your competitors are promoting their products.

Does your business need social media? Maybe… if you’re willing to put in the work to keep up with it. We never urge businesses to open social media accounts unless they intend to publish content frequently. It’s a world unto itself, and if you have someone on staff with a few hours a week to dedicate to it, you might do very well. Fortunately, you have the option of hiring professionals like us to monitor your progress, track and study your clicks and interactions, conduct analytics reports, and provide suggestions for improvement. Need help getting started? We’re always happy to help design your page graphics and strategize successful campaigns.

Have ideas for your project?

We offer a free 30-minute consultation via video, phone, or in person within Greater Victoria. Contact us to discuss your business. We’ll ask you some questions to get a better idea of your design needs, review your past and current marketing strategies, and brainstorm some long-term goals. You may be surprised at the green options available to those concerned with conserving nature and protecting our planet, without sacrificing cutting edge technology that will help grow your business!

Let’s Grow Some Success!

We Supprt

We proudly offer 20% OFF for registered charitable organizations

We respectfully acknowledge that we live and work on the ancestral land of the Coast Salish, encompassing the traditional territories of the Xwsepsum (Esquimalt), Lkwungen (Songhees), Scia’new (Beecher Bay), T’Sou-ke (Sooke) Nations, and many others. We offer our gratitude to the First Nations for their care for, and teachings about, our earth and our relations. May we honour those teachings.

Business Discovery Form

Your Business
Your Customers
Brand Identity
Marketing Strategy
Getting Started!

Successful brands instantly evoke emotion, helping potential buyers, users, and collaborators connect with what you are offering. The more we know about your business goals prior to the project start, the better our chances will be of designing a product best suited to your needs.

Your answers to these questions will ultimately create a snapshot of your business's current brand, marketing efforts, and visual communications tactics. These questions might even help you consider new strategies. Your responses will help us build the skeleton of your Creative Brief, which will be built into your project documentation as a new client, effectively laying the foundation for what we create together, channeling the focus in directions that will benefit you most, and establishing clear and achievable goals.

Your answers will be kept private, shared only with Fairwind Creative staff members who will play an active part of planning your project’s purpose, direction, and creative elements. Take your time. You can save your work at any time, and resume your session via a link that will be provided to you upon saving. We look forward to working with you!

Tell us a little about your business.

What's your business name?

What's your web address (if website already exists):

Please provide your contact information:

First Name

Last Name

Phone/Mobile

What's the primary country you serve?

Are your services limited to a specific city, district, municipality, or county?

Yes

Okay. Which region?

Which products or services does your organization provide?

What is your competitive advantage? What sets you apart?

What are your tagline, elevator pitch, and/or mission statement?

Who are your primary competitors? Please provide website URLs, if possible.

Repeater Field

Company	URL

Now describe your typical customers.

Who is your typical customer? Describe their persona.

How do most customers find you?

Have you marketed your business offerings, recently or in the past?

Yes

Totally fine. It's never too late to get started, and we're here to help.

Which web marketing tactics do you practice on a regular basis?

Please attach files/screenshots if you have them:

File upload

Choose File

File upload

Choose File

File upload

Choose File

What is your target market? Be specific as possible (age, gender, income level, educational level, technical savviness, location, etc.)

What are your customer’s pain points? What are issues that your business addresses?

Let's talk about your website and digital marketing!

Describe your website needs:

I need a new website or a replacement

I have an existing website that needs some improvements

I have a website I'm happy with, but I'm looking for hosting and maintenance

I don't need any website services

What do you like/dislike about your current site?

Please describe your ideas:

I'm looking for a hosting and maintenance package that includes:

Just hosting and ongoing software updates

Hosting, ongoing software updates, and weekly/monthly content changes

Hosting, ongoing software updates, weekly/monthly content changes, and SEO services

Which concerns do you have about your current web host, webmaster, or website platform?

Expense

Slow to make changes

Insufficient flexibility

What's the primary function you want users to perfom when they visit your website? What do you consider a valuable website conversion?

How do you record or measure conversions? (i.e. Google Analytics, Google Search Console, Crazy Egg, Moz)

Are you currently running any web-based campaigns with Google or similar content network marketing platforms?

Yes

Which other web marketing tactics are you interested in?

What are your overall goals for your website?

Which visual focal points would you like to see on your home page?

Which keywords and phrases do you expect to rank highest for in search engine results?

What are some websites you like, regardless of whether or not they relate to your company's offerings?

Website	Qualities you like

Are there any specific visual elements your design should or shouldn’t have?

Do you have any professional photography or multimedia files (audio, video, etc.) available?

Yes

Please describe the quality:

Ok. We're always happy to help if you need us.

That's it for now. Anything you'd like to add?

Tell us if there's any other important information we should know about your business.

Would you like to sign up for our quarterly newsletter, The Zephyr?

You bet!

Not now, thanks.