Business Discovery Form Business Discovery FormYour BusinessYour CustomersBrand IdentityMarketing StrategyGetting Started!Strong brands make people feel something—they create instant connections with potential buyers, users, and collaborators. The more we understand your goals before your project begins, the better we can design solutions that truly fit your needs. This questionnaire will help us capture a snapshot of your brand, marketing efforts, and visual communication style, forming the foundation of your Creative Brief. Your responses will guide our creative direction, clarify your objectives, and help us build a focused, effective plan for your project. Your answers will remain private and will only be shared with the Fairwind Creative team members directly involved in planning and creating your project. Take your time as you move through the questions—you can save your progress at any point and return later using the link provided when you save. We’re excited to learn more about your business and look forward to creating something remarkable together.Save & Finish LaterTell us a little about your business.What's your business name?What's your web address (if website already exists):Please provide your contact information:First NameLast NameEmailPhone/MobileWhat's the primary country you serve?AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R., ChinaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)RomaniaRussiaRwandaRéunionSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkmenistanTurks and Caicos IslandsTuvaluTürkiyeUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabweWhich Canadian provinces and territories do you serve? ALL PROVINCES & TERRITORIES Alberta British Columbia Manitoba New Brunswick Newfoundland and Labrador Northwest Territories Nova Scotia Nunavut Ontario Prince Edward Island Quebec Saskatchewan YukonWhich U.S. states and districts do you serve? ALL STATES & DISTRICTS Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin WyomingAre your services limited to a specific city, district, municipality, or county? Yes NoOkay. Which region?Which products or services does your organization provide?What is your competitive advantage? What sets you apart?What are your tagline, elevator pitch, and/or mission statement?Who are your primary competitors? Please provide website URLs, if possible. Repeater Field Company URL PreviousNextSave & Finish LaterNow describe your typical customers.What is the average age range of your clientele? 18 or younger 19 - 24 25 - 34 35 - 44 45 - 54 55 or older I don't knowWho is your typical customer? Describe their persona.How do most customers find you?Have you marketed your business offerings, recently or in the past? Yes NoTotally fine. It's never too late to get started, and we're here to help.Which web marketing tactics do you practice on a regular basis?Please attach files/screenshots if you have them:File uploadChoose File File uploadChoose File File uploadChoose File What is your target market? Be specific as possible (age, gender, income level, educational level, technical savviness, location, etc.)What are your customer’s pain points? What are issues that your business addresses?PreviousNextSave & Finish LaterHow do you market your brand?Is your visual brand identity (including logo, colours, typefaces/fonts, and graphics styles) consistent throughout all of your marketing materials? Yes NoTerrific! Please upload a few examples, such as your business card, letterhead, and brochure:File uploadChoose File File uploadChoose File File uploadChoose File No problem! You're in good hands. What would you like to change?Does your company have a professionally designed logo? Yes NoTerrific! If you have a digital copy of your logo in vector format, please upload it here:Choose File No worries! Are you interested in adding logo design to this project? Yes NoOkay, we can discuss it down the road.Excellent! What do you want your logo to communicate about your company or products?Which logos depict the same style you want for your own logo (re: font/typeface, graphic styles and layout)? Please provide samples or URLs:File UploadChoose File File UploadChoose File File UploadChoose File What is the exact wording you want for your logo?Will you be needing any alternate layouts for your logo (ie. horizontal vs. vertical, with vs. without text, or square icon for social media)?: Yes NoGood choice. Please specify your needs:Okay, no worries. Keep it in mind for the future.Does your company have a brand guide? Yes NoGreat! Please upload your brand guide here.Choose File No problem. Let us know if you are interested in working with us to create a brand guide!Do you know your brand's specific colour values (i.e. HEX, CMYK, RGB and/or Pantone)? Yes NoPlease provide your brand's colour values here:Which fonts/typefaces are used in your existing marketing materials, and in your brand?PreviousNextSave & Finish LaterLet's talk about your website and digital marketing!Describe your website needs: I need a new website or a replacement I have an existing website that needs some improvements I have a website I'm happy with, but I'm looking for hosting and maintenance I don't need any website servicesWhat do you like/dislike about your current site?The website improvements I need include: Improved graphics / user interface Public usability Back-end functionality SEO (search engine optimization) New content/features OtherPlease describe your ideas:I'm looking for a hosting and maintenance package that includes: Just hosting and ongoing software updates Hosting, ongoing software updates, and weekly/monthly content changes Hosting, ongoing software updates, weekly/monthly content changes, and SEO servicesWhich concerns do you have about your current web host, webmaster, or website platform? Expense Slow to make changes Insufficient flexibilityWhat's the primary function you want users to perfom when they visit your website? What do you consider a valuable website conversion?How do you record or measure conversions? (i.e. Google Analytics, Google Search Console, Crazy Egg, Moz)Are you currently running any web-based campaigns with Google or similar content network marketing platforms? Yes NoGreat! Please tell us which platforms you’re using: Google Ads LinkedIn Ads Facebook Ads Instagram Ads TikTok Ads Affiliate marketing Influencer marketing Email marketing Google AdSense Blogging Videos OtherWhich other web marketing tactics are you interested in?What are your overall goals for your website?Which visual focal points would you like to see on your home page?Which keywords and phrases do you expect to rank highest for in search engine results? What are some websites you like, regardless of whether or not they relate to your company's offerings? Website Qualities you like Which of these adjectives best describes the mood/attitude that you want your website to convey? Abstract Faded Handcrafted Retro Artistic Feminine Humanitarian Rustic Bright Flamboyant Industrial Simple Clean Flowery Light Sophisticated Colourful Formal Masculine Sterile Conservative Funny Metallic Tech Contemporary Futuristic Minimal Textured Cute Geometric Modern Traditional Dark Glamorous Natural Urban Earthy Grungy Playful Youthful Elegant Hand-drawn Professional ZenAre there any specific visual elements your design should or shouldn’t have?Do you have any professional photography or multimedia files (audio, video, etc.) available? Yes NoPlease describe the quality:Ok. We're always happy to help if you need us.PreviousNextSave & Finish LaterThat's it for now. Anything you'd like to add?Tell us if there's any other important information we should know about your business.Would you like to sign up for our quarterly newsletter, The Zephyr? You bet! 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