When working with colours in design, printing, and digital media, understanding different colour systems is essential. RGB, HEX, Pantone, and CMYK each serve a unique purpose and are used in different contexts. Here’s a breakdown of how they work and…
Is a “brand” the same as a “logo”? Nope! We get this question a lot. Brand design and logo design are closely related aspects of a company’s visual identity, and although these terms are sometimes used interchangeably, they serve different…
Fairwind Creative works with some amazing sustainable print shops and packaging manufacturers to bring our clients’ products to life! As we mentioned in some other recent articles, the materials you choose for your branded merchandise and marketing materials says a…
Most retailers understand the importance of giving their products the presentation they deserve (in our recent post about Sustainable Print Design, we explained how research shows branded materials elevating a customer’s perceived value of what they bought by as much…
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