Branding

RGB, HEX, Pantone, and CMYK: Understanding Colour Systems

When working with colours in design, printing, and digital media, understanding different colour systems is essential. RGB, HEX, Pantone, and CMYK each serve a unique purpose and are used in different contexts. Here’s a breakdown of how they work and…

Jan 28, 2025

Logo Design vs. Brand Design

Is a “brand” the same as a “logo”? Nope! We get this question a lot. Brand design and logo design are closely related aspects of a company’s visual identity, and although these terms are sometimes used interchangeably, they serve different…

Oct 13, 2023

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We proudly offer 20% OFF for registered charitable organizations

We respectfully acknowledge that we live and work on the ancestral land of the Coast Salish, encompassing the traditional territories of the Xwsepsum (Esquimalt), Lkwungen (Songhees), Scia’new (Beecher Bay), T’Sou-ke (Sooke) Nations, and many others. We offer our gratitude to the First Nations for their care for, and teachings about, our earth and our relations. May we honour those teachings.

Business Discovery Form

Your Business
Your Customers
Brand Identity
Marketing Strategy
Getting Started!

Successful brands instantly evoke emotion, helping potential buyers, users, and collaborators connect with what you are offering. The more we know about your business goals prior to the project start, the better our chances will be of designing a product best suited to your needs.

Your answers to these questions will ultimately create a snapshot of your business's current brand, marketing efforts, and visual communications tactics. These questions might even help you consider new strategies. Your responses will help us build the skeleton of your Creative Brief, which will be built into your project documentation as a new client, effectively laying the foundation for what we create together, channeling the focus in directions that will benefit you most, and establishing clear and achievable goals.

Your answers will be kept private, shared only with Fairwind Creative staff members who will play an active part of planning your project’s purpose, direction, and creative elements. Take your time. You can save your work at any time, and resume your session via a link that will be provided to you upon saving. We look forward to working with you!

Tell us a little about your business.

What's your business name?

What's your web address (if website already exists):

Please provide your contact information:

First Name

Last Name

Phone/Mobile

What's the primary country you serve?

Are your services limited to a specific city, district, municipality, or county?

Yes

Okay. Which region?

Which products or services does your organization provide?

What is your competitive advantage? What sets you apart?

What are your tagline, elevator pitch, and/or mission statement?

Who are your primary competitors? Please provide website URLs, if possible.

Repeater Field

Company	URL

Now describe your typical customers.

Who is your typical customer? Describe their persona.

How do most customers find you?

Have you marketed your business offerings, recently or in the past?

Yes

Totally fine. It's never too late to get started, and we're here to help.

Which web marketing tactics do you practice on a regular basis?

Please attach files/screenshots if you have them:

File upload

Choose File

File upload

Choose File

File upload

Choose File

What is your target market? Be specific as possible (age, gender, income level, educational level, technical savviness, location, etc.)

What are your customer’s pain points? What are issues that your business addresses?

Let's talk about your website and digital marketing!

Describe your website needs:

I need a new website or a replacement

I have an existing website that needs some improvements

I have a website I'm happy with, but I'm looking for hosting and maintenance

I don't need any website services

What do you like/dislike about your current site?

Please describe your ideas:

I'm looking for a hosting and maintenance package that includes:

Just hosting and ongoing software updates

Hosting, ongoing software updates, and weekly/monthly content changes

Hosting, ongoing software updates, weekly/monthly content changes, and SEO services

Which concerns do you have about your current web host, webmaster, or website platform?

Expense

Slow to make changes

Insufficient flexibility

What's the primary function you want users to perfom when they visit your website? What do you consider a valuable website conversion?

How do you record or measure conversions? (i.e. Google Analytics, Google Search Console, Crazy Egg, Moz)

Are you currently running any web-based campaigns with Google or similar content network marketing platforms?

Yes

Which other web marketing tactics are you interested in?

What are your overall goals for your website?

Which visual focal points would you like to see on your home page?

Which keywords and phrases do you expect to rank highest for in search engine results?

What are some websites you like, regardless of whether or not they relate to your company's offerings?

Website	Qualities you like

Are there any specific visual elements your design should or shouldn’t have?

Do you have any professional photography or multimedia files (audio, video, etc.) available?

Yes

Please describe the quality:

Ok. We're always happy to help if you need us.

That's it for now. Anything you'd like to add?

Tell us if there's any other important information we should know about your business.

Would you like to sign up for our quarterly newsletter, The Zephyr?

You bet!

Not now, thanks.