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Google Analytics 4 Changeover

Google Analytics 4: Are You Ready?

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Google Analytics 4 is the new version of Google Analytics. It replaces Universal Analytics, which served websites well for 11 years. But a variety of factors, from the increase in mobile devices to cookies and growing privacy expectations have…
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Google
Sustainable Printing

Sustainable Print

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Sustainable print solutions—whether those are business cards, stickers to hand out at events, product packaging, brochures, or your e-commerce shipping packaging—can have a big impact on your business's efforts to reduce chemicals throughout…
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Environment
Digital technologies responsible 4% of worldwide greenhouse gas emissions in 2020

Digital Sobriety: Consider the Earth Before you Click

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Time to kick off those New Year's Resolutions! Let's talk about digital sobriety for a moment. While this term may surprise you, here's something else to consider: internet technology is not green. Sending messages, sharing pictures, streaming…
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Energy
PPC Marketing - Pay-Per-Click

4 PPC Marketing Channels and When to Use Them

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PPC Marketing stands for ‘Pay-Per-Click’ Marketing. It’s a form of digital marketing in which an advertiser places an ad via a PPC marketing channel like Google and pays a fee each time someone clicks it. You might do PPC marketing for…
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Google
Global Recycling Day

Global Recycling Day

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#GlobalRecyclingDay is here! Every year, the earth produces billions of tons of natural resources, but those are rapidly running out. Once they’re gone, they’re gone forever. We are carelessly using the earth’s natural resources without…
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Environment

25 Ways to Promote Energy Efficiency Everyday

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Today is World Energy Efficiency Day! To help raise awareness about reducing energy use, this initiative, first established in Austria during the 1998 First International Conference on Energy Efficiency, aims to raise awareness of the need to…
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Energy
Custom website design and development

Elevate Your Business with a Custom Website

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At Fairwind Creative, we excel in delivering exceptional web solutions on popular platforms like WordPress, Drupal, and Shopify. Each of these platforms offers unique strengths for different business needs. In this blog post, our focus will…
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Web Development
NextGen Fibre - Tree-Free Paper Alternatives

Eco-Friendly Paper Alternatives: Next Gen Fibres

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Fairwind Creative works with some amazing sustainable print shops and packaging manufacturers to bring our clients' products to life! As we mentioned in some other recent articles, the materials you choose for your branded merchandise and marketing…
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Environment
Website Speed

How to Improve Website Performance and Page Speed

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Welcome to Fairwind Creative, where we understand the critical role that website speed plays in delivering an exceptional online experience. We strive to improve website performance and page speed for our clients, ensuring they captivate their…
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SEO
Visual content marketing - 7 ways to kill it on Google

Visual Content Marketing: 7 Ways to Kill It on Google

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Visual content marketing is the process of making your content pop.  It's one of the most important factors in content marketing and includes layout, graphics, videos, usability and calls-to-action, among other things. It helps establish the…
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Google

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We respectfully acknowledge that we live and work on the ancestral land of the Coast Salish, encompassing the traditional territories of the Xwsepsum (Esquimalt), Lkwungen (Songhees), Scia’new (Beecher Bay), T’Sou-ke (Sooke) Nations, and many others. We offer our gratitude to the First Nations for their care for, and teachings about, our earth and our relations. May we honour those teachings.
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