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Digital technologies responsible 4% of worldwide greenhouse gas emissions in 2020

Digital Sobriety: Consider the Earth Before you Click

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Time to kick off those New Year's Resolutions! Let's talk about digital sobriety for a moment. While this term may surprise you, here's something else to consider: internet technology is not green. Sending messages, sharing pictures, streaming…
Energy
PPC Marketing - Pay-Per-Click

4 PPC Marketing Channels and When to Use Them

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PPC Marketing stands for ‘Pay-Per-Click’ Marketing. It’s a form of digital marketing in which an advertiser places an ad via a PPC marketing channel like Google and pays a fee each time someone clicks it. You might do PPC marketing for…
Google
Global Recycling Day

Global Recycling Day

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#GlobalRecyclingDay is here! Every year, the earth produces billions of tons of natural resources, but those are rapidly running out. Once they’re gone, they’re gone forever. We are carelessly using the earth’s natural resources without…
Environment

25 Ways to Promote Energy Efficiency Everyday

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Today is World Energy Efficiency Day! To help raise awareness about reducing energy use, this initiative, first established in Austria during the 1998 First International Conference on Energy Efficiency, aims to raise awareness of the need to…
Energy
Earth Day 2023 - Invest in Our Planet

Earth Day 2023: Invest in Our Planet

On April 22, 1970, citizens, businesses, and non-profits came together for the first Earth Day to advocate for regulation that has since resulted in cleaner air, cleaner waterways, and the protection of endangered species. Today, Earth Day has…
Environment
Plastic-free product packaging

Package Design Solutions for a Plastic-Free 2023

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Most retailers understand the importance of giving their products the presentation they deserve (in our recent post about Sustainable Print Design, we explained how research shows branded materials elevating a customer’s perceived value of…
Graphic Design
Google Analytics 4 Changeover

Google Analytics 4: Are You Ready?

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Google Analytics 4 is the new version of Google Analytics. It replaces Universal Analytics, which served websites well for 11 years. But a variety of factors, from the increase in mobile devices to cookies and growing privacy expectations have…
Google
Sustainable Printing

Sustainable Print

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Sustainable print solutions—whether those are business cards, stickers to hand out at events, product packaging, brochures, or your e-commerce shipping packaging—can have a big impact on your business's efforts to reduce chemicals throughout…
Environment